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THE Y BY YUSEF
The Y is a hair democracy and its influential founder and creator Yusef, is an image-maker of the first order— influencing street, editorial and runway styles behind the scenes through his work on A-list celebrities and fashion editorials. Now, The Y by Yusef makes its unique approach and it’s accessories available to everyone, everywhere. This is hair with street cred.
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YOUR HAIR : LOVE IT - TRUST IT - PROTECT IT - HOLD IT - RESPECT IT - FORGIVE IT
The Y
THE Y BY YUSEF takes an old idea to a new, refreshed, and some might say radical, new level: one for all haircare.
Curly, wavy, straight or kinky The Y has the tools you need to make your hair look its best.
Brush & Bottle Set
This trio of thermal styling brushes and the continuous mist spray bottle are three “must have” tools to enhance your creativity and your craft!
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Video
Into Y
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February 08, 2022
ELLE 5 Commandments
Style notes by Yusef Williams as featured in ELLE magazine.
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July 02, 2021
The Allure of it all
The Y by Yusef's Cushioned Paddle Brush won Allure’s Best in Beauty Award in 2020 and is now available at Allure's new store at 191 Lafayette St in New York City.
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January 09, 2021
Hey 2021, I positively see you
Anybody who truly knows me, knows I am a very positive person. I am no fool, LOL but I like to keep my glass 1/2 full.
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October 07, 2020
We made The Cut
The Cut features our The Y by Yusef Alligator Clips
